7.1 Introduction

No country in the world has embraced the idea of community-based tourism (CBT) more than Thailand. Its beaches, accommodation, culture, food and climate might be the major draws but, for an increasing number of visitors, there is a strong desire to get under the skin of the country; to meet its people and to experience its food and culture in a localised setting. As a guest, your clients can participate in the daily life of the village with minimum impact on villagers’ day-to-day life.

The best way to experience Thai culture is to learn from the locals. Each community has its own stories and different expertise, which will open up new perspectives and unique experiences for all who come.

Community-based tourism is when the tourism experience is managed and operated by the local community and takes into account the need for cultural, environmental and social sustainability. The community benefits by receiving an income that can be fairly distributed, and by operating a type of tourism that helps them preserve their community and way of life.

ANSWER