1.1 Introduction

Located within South East Asia, Thailand is far and away Asia’s best-loved holiday destination. Those who’ve visited Thailand will tell you about its stunning beaches, amazing value and friendly people.

For those with a ‘been there done that’ attitude, Thailand is constantly reinventing itself to offer new ways to amaze. New hotels regularly spring up across the country in a variety of price brackets and often within undiscovered emerging destinations, meaning there's always something new to recommend.

Deciding to go should be easy for your clients, but deciding where to visit and what attractions to see in a country as diverse as Thailand takes some thought with so many options.

From luxury shopping and spa breaks to riding on longtail boats and bathing elephants, Thailand is a paradise offering something for all budgets and tastes. This programme will help you get them started.

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